The Korean Business Research Institute has revealed this month’s brand reputation rankings for idol groups!
Top 100 Idol Group brands In September 2018, Big Data analysis, ranked No. 1 BTS ranked Warner won No. 3 black pink.
The Korea Corporate Reputation Research Institute extracted 178,241,082 pieces of 100 idol group brand Big Data from August 27, 2018 to September 28, 2018 to analyze the idol group brand reputation big data, Brand index, media index, communication index, and community index. Compared to last year ‘s top 100 brand – name Big Data of 200,470,048, it fell 11.09%.
The brand reputation index is an indicator of brand big data analysis that finds that online habits have a big influence on brand consumption. Through the reputation analysis of the top 100 brands of the idol group, it is possible to measure negative evaluations of the top 100 idol groups, media interest, consumer interest and traffic.
September, 2018 Idol group 100 brand reputation 30th rank is BTS band, Warner One, black pink, (girls) children, red velvet, tweez, girlhood era, New East W, exo, Ohmy Girl, NCT, space girl , Momamu, Lovelies, Shiny, Apex, Seventeen, Momorand, Wiki Mickey, Pentagon, AOA, Big Bang, Winner, Icon, Gods Seven, Super Junior, BiToBi, Berry Good, Monster X, .
(RM, Sugar, Jean, Jehop, Jimin, Bu, and Jeongguk) brands were analyzed as brand participation index of 5,922,752 media index of 3,354,720 communication index of 9,739,351 community index of 7,325,686 and brand reputation index of 26,342,509. Compared with the brand reputation index of 28,967,969 in May, it dropped 9.06%.
The brand has a brand reputation as the participation index is 727,408, the media index is 2,263,673, and the communication index is 4,655,841. As the community index is 3,047,058, The index was analyzed as 10,693,980. Compared with the brand reputation index of 19,324,655 in May, it dropped 44.66%.
Third place, Black Pink (Index, Jenny, Rosé, Lisa) brand index was analyzed as 9,957,919 as the participation index of 460,328, the communication index of 981,297, the communication index of 5,192,003, and the community index of 3,324,291. Compared with the brand reputation index of 6,138,684 in May, it increased 62.22%.
4th place, (girls) children (Mi-Yeon, Minni, Sujin, So Yeon, Woogi, Shuhe) brand were analyzed as brand participation index 118,448 media index 1,092,514 communication index 5,962,631 community index 1,499,273 and brand reputation index 8,672,867. (Girls) children brand was newly included in the 100 brands of the idol group.
5th, Red Velvet (Wendy, Irene, Siri, Joey, Elye) brands were analyzed as brand participation index 6,963,657 as participation index 540,848 media index 2,355,817 communication index 1,763,135 community index 2,303,857. Compared with the brand reputation index of 5,148,978 in April, it rose 35.24%.
Kang Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “Bangladeshi boycott brands ranked first in the rankings of the top 100 brand names of the idol group in September 2018, down 11.09% compared to 200,470,048 in the top 100 brands of the idol group. According to the analysis, brand consumption fell by 25.06%, brand issues by 0.23%, brand communication by 24.21%, brand diffusion by 29.27%, and negative ratings for idol group by positive ratio of 82.16% ”
“In September of 2018, the bulletproof boy band, which ranked first in the list of the top 100 idol groups, showed a high level of” amazing, record, cool “in the link analysis and” Billboard, United Nations, Youtube “in the keyword analysis. In the negative rate analysis, the positive rate was 94.30%.
The Korea Reputation Research Institute is measuring the brand reputation index through the big data reputation analysis of domestic brands. The Top 100 Idol Group brands The September 2018 Big Data Analysis was conducted from August 27, 2018 to September 28, 2018 through the Idol Brand Big Data Reputation Analysis and Brand Reputation Monitor.